Segi.TV Secure Exclusive North America TV Rights For National League

With the co-operation of BT Sport a deal has been agreed for broadcast of National League Play Off games in the US and Canada, with a view to more content being aired next season.

The following was issued by our partners earlier today.

Segi.TV, in association with Straight Sports, has secured an agreement through which it will take coverage from BT Sport, the UK and Ireland broadcaster of the league.

Segi.TV coverage will commence with the upcoming Vanarama National League playoffs and intends to continue into the 2023/2024 regular season.

BT Sport is part of Warner Bros. Discovery Sports following the creation of the BT Group and Warner Bros. Discovery Sports joint venture in the UK and Ireland.

Founded in 1979 and consisting of 24 teams, the Vanarama National League is the fifth highest league in the overall English football system.

This year's battle for the one automatic promotion to League Two has increased the league’s worldwide popularity and attracted global headlines due in part to one of the teams being owned by Hollywood actors Ryan Reynolds and Rob McElhenny.

Edward Sylvan, CEO of Sycamore Entertainment Group Inc., Segi.TVs’ parent company says: “We are excited to be the North American streaming partner to the Vanarama National League, and working with Warner Bros. Discovery Sports.

"As we have witnessed all season long, The National League has delivered highly competitive matches and 'the best in class' live sports entertainment.”

He goes on to say, “Streaming league matches on our platform will bring tremendous value to our viewers and advertising partners. We look forward to developing this opportunity for the long term.”