Bradford (Park Avenue) Announce Steps To 'Future Proof' Club

Bradford (Park Avenue) director Jonathan Collura has announced plans aimed at making the club more sustainable.

In a statement on the club's website, Collura acknowledges the club's supporters and praises their input at the club.

He is planning for the club's future, with the community being at the heart of his plans.

Sustainability, community development and gaining football league status are the three steps outlined as part of the project.

"The primary objective as a director of a football club is to help install and manage a sound business model," a statement reads on the club's website.

"This model needs to be built on the extensive history of the club and further it by installing sound infrastructure and management systems to give Bradfordians a club to enjoy decades to come.

"One thing that I have found is that the Park Avenue supporters are not without opinion. These opinions have helped us in establishing the foundation and basis of the Club; a foundation established by a set of lifelong supporters and those who give time selflessly to the club.

"While attendances at this level have gone up, we haven’t seen such an incline in gate (despite funding a competitive budget).

"So, we must find a way to fund the Club outside of the matchday income. We must build the community and ultimately the club’s sales.

"You will see some changes coming. Each will focus on sustainability, advancement of the squad and the ultimate goal of attaining Football League status.

"As you can tell we intend to focus on youth development and finding the best talent. We have some new innovative ways to do so that we are just at the beginning of implementing.

"Change isn’t easy. People don’t like it. But it is something we must commit to if we are to move to the next stage of Bradford (Park Avenue) and the development of Horsfall."

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